A Series of Unfortunate Events Daddy Elon is up to his usual wacky antics, this time going toe-to-toe with tech giant Twitter; and as usual, the story is more interesting than it seems on the surface. The breakdown goes like this: Elon Musk, South African diamond mine heir with a bewildering self-made millionaire backstory has somehow gone from king of memes to social pariah and back. Somewhere along this wildly swinging social pendulum, he’s asserted his intention to get mankind to mars, launched thousands of satellites to bring internet to the underserved, announced his intention to buy Twitter to allegedly crush censorship, dug a couple of giant tunnels in Nevada, and openly mocked his opposition on Twitter. All while fathering 9 children with multiple women, staying cool with Joe Rogan by smoking that sweet sweet kush on air, and keeping his cool when his stock prices inevitably tanked.