Technology and Beauty Intertwine, Creating New Standards For How We Should Look

The Bridge: As if there weren’t enough going on in the biotech-sphere (with all the cloning and whatnot), appearances may become more deceiving as technology and beauty industries continue to merge. From startling surgeries to digital modeling agencies, we’ve got the recent round-up for you.


He’s All Legs 🦵🦿

Starting off with the most objectively weird thing we’ve read this week, GQ’s article on the male beauty trend of limb lengthening. 

NGL (not gonna lie) we’re shocked.

The procedure, while completely unnecessary, is pretty hardcore and “manly”. First you pay your doctor about $75,000 dollars to break your leg (💀) and insert giant metal screws in the part you want to grow, then you adjust those screws – painfully stretching your bones – for a few months. If all goes well: Ta-Da!

You’re three inches taller… 🧍‍♂️

Thankfully, most patients are happy with their results. Personally, this is a bit too extreme of a beauty trend for us. For those that want even longer legs, there’s always the Metaverse.


Face Card 

Have you heard of the “Zoom Boom”, the pandemic-driven rise in cosmetic surgery 🤕? Well it’s evolved into something a little less human. Filtered and photoshopped images have been a thing for a while now, especially on social media, but avid Instagram and Snapchat users want those effects in real life.

Filters make our faces more symmetrical and that boosts the engagement on our profiles (algorithms favor symmetry). Our guess is that surgery-aged filter fans, and their younger counterparts, look forward to going under the knife to have their real world engagement match the one of their “perfect” digital self.

We can’t blame them, who doesn’t want the perfect selfie 🤳 without the filters? There is some stiff competition though, as AI avatars are becoming more lifelike – and beautiful.

Case-in-point, the 3D cartoon avatars we’ve come to know and love are receiving a digital facelift. Nvidia, an AI company, launched its Avatar Cloud Engine to enable easier and faster releases of avatars for its Omniverse and metaverse applications. These avatars are hyperreal, blurring the lines between human and 🤖 even more – they even fooled us.

They’re also interactive, making them a cost effective alternative to surgery – especially for those who don’t mind integrating more of their online life into their regular one.


But it doesn’t 🛑 here…

There’s already a modeling agency, Photogenics, that exclusively represents 🤖 avatars. Outside of this being something straight out of Orwell’s 1984, it also signals a growing change from supermodels (humans) or influencers (edited-humans) being the beauty standard.

Digital avatars can be perfectly symmetrical, blemishless, and truly represent an unattainable beauty – because humans have flaws. As trends and standards increasingly become set by algorithms and CGI masterminds, we’re left wondering if/how Gen Z will incorporate this unreal perfection into their counterculture beauty movements based on acceptance and inclusivity.

Like all things Z-llennial and under, it’s sure to be a wild ride 🎢.

new beauty standards
beauty recharge // freepik x L. Aguayo

Related Posts

Good news for low and no mobility people (and sci fi nerds!) – brain chips are officially science FACT. This breakthrough isn’t exactly new, but it’s expanding at a mind-numbing (get it?) rate. Less than a hundred people worldwide have functioning brain-computer interfaces installed, but these folks are able to live with comparative ease. They can scroll the web, make calls, turn lights on and off, and play games – all without having to move a muscle. Instead, the chip installed in the top of the head reads brain signals and sends the messages to their computer. With efforts to take the hardware worldwide underway, we’re looking at a future where tech is quite literally a part of us. Your kids might opt into a computer in their brains as easily as they would a new cell phone. 
Ahh, the car of the future. We probably won’t be in Jetsons territory for a few years yet, but…we’re getting there. In the early 2000s, folks were a little freaked out by the Prius. A few years ago, the Tesla seemed like an alien spacecraft. And tomorrow…well, we might be looking at some unusual designs and features that make the old school look like they came from the stone age. But will the novelty trend catch? Or will we see a wave of nostalgia like we are now, a longing for manual shift drive and good old fashioned gasoline power? Gen Z is quick to adopt new technology, but they’re also a thoughtful and poignant generation. They don’t seem as easily wooed as one might expect. So where are we going from here? Hop in, and we’ll take a peek.
Any guesses who’s next up on the creative chopping block? It might be musicians. When traditional artists saw what Dall-E and Midjourney were doing to the world of digital art, many of them panicked and pushed back. The AI art boom is still going, and now the next wave of Artificial content is on the rise. Meet AI generated music – algorithms are stripping lyrics and vocals from popular artists and handing over the tools to anyone who cares to learn how to use them. This means that the Drake song you’re hearing might not be sung by Drake. Anyone with a keyboard can co-opt Beyonce. Like with other legal disputes within the sphere of Artificial Intelligence, there are no guardrails in place yet. But we might see some interesting developments in the next generation of music: namely, artists may seize this opportunity to make some cash, and any blossoming musician might be able to sound just like their heroes.

The Single BEST (and FREE!) Newsletter You'll Read All Week 🔥🦄