Taylor Swift’s Latest Promotion Signals Digital Blurred Lines

The Bridge: Surprisingly, recent major media and marketing strategies have been relying on real people to draw engagement. Blurring the lines between digital reality and the real world, without the scary “matrix” vibes.

Blurred Lines

There’s been a strange turn of events, this week’s technology update isn’t related to AI – will wonders ever cease? Surprisingly, recent major media and marketing strategies have been relying on real people to draw engagement. Blurring the lines between digital reality and the real world, without the scary “matrix” vibes 🤖🤖 (or the scandal)

Take Taylor Swift for example, who’s using a weekly social media event to promote her upcoming album. The jet setting artist has been engaging fans in real time with her #MidnightsMayhemWithMe posts on TikTok. Basically, Swift picks bingo balls at random that have song titles from her upcoming album, Midnight, and uploads these at…

You guessed it – midnight.

While it’s not the same as debuting new singles on the radio, or a music video on MTV’s TRL, the intimacy, excitement, and interaction between the fans and an artist is 100% human. Think Fireside Chats, but for stans.

We know, we know, “where’s the weird”? Don’t worry – this same strategy is being used to drum up something frightful – just in time for the Halloween season 🎃


What would you do if you saw a trailer for IT, only to run into Pennywise at a baseball game? Unlike Swift’s wholesome midnight bingo, horror fans and phobes have been completely caught off guard by the immersive marketing of box-office smash, Smile. 

The film, which depicts a curse that leaves people with a sinister smile, has not only invested in billboards, social media ads, and press releases, but also real-life actors to disrupt public spaces.

Creepy smiling actors have been spotted on the Today Show, and even at the Yankees vs. Redsocks game – achieving instant viral moments as onlookers record and upload.

Beyond the weirdness of the random smiling person, is the use of real world people and events to create digital hype on social media…to get people back out into theaters and stadiums? What’s even weirder is that, for a generation suspicious of manufactured moments, it’s actually working.

Time will tell if this healthy balance of internet and In-Real-Life (IRL) marketing will become the new standard- but for now we’re grateful for the effort.

kids with vr facing Taylor Swift yet not seeing her
you're right here! // freepik x K. Carabio

Related Posts

Good news for low and no mobility people (and sci fi nerds!) – brain chips are officially science FACT. This breakthrough isn’t exactly new, but it’s expanding at a mind-numbing (get it?) rate. Less than a hundred people worldwide have functioning brain-computer interfaces installed, but these folks are able to live with comparative ease. They can scroll the web, make calls, turn lights on and off, and play games – all without having to move a muscle. Instead, the chip installed in the top of the head reads brain signals and sends the messages to their computer. With efforts to take the hardware worldwide underway, we’re looking at a future where tech is quite literally a part of us. Your kids might opt into a computer in their brains as easily as they would a new cell phone. 
Ahh, the car of the future. We probably won’t be in Jetsons territory for a few years yet, but…we’re getting there. In the early 2000s, folks were a little freaked out by the Prius. A few years ago, the Tesla seemed like an alien spacecraft. And tomorrow…well, we might be looking at some unusual designs and features that make the old school look like they came from the stone age. But will the novelty trend catch? Or will we see a wave of nostalgia like we are now, a longing for manual shift drive and good old fashioned gasoline power? Gen Z is quick to adopt new technology, but they’re also a thoughtful and poignant generation. They don’t seem as easily wooed as one might expect. So where are we going from here? Hop in, and we’ll take a peek.
Any guesses who’s next up on the creative chopping block? It might be musicians. When traditional artists saw what Dall-E and Midjourney were doing to the world of digital art, many of them panicked and pushed back. The AI art boom is still going, and now the next wave of Artificial content is on the rise. Meet AI generated music – algorithms are stripping lyrics and vocals from popular artists and handing over the tools to anyone who cares to learn how to use them. This means that the Drake song you’re hearing might not be sung by Drake. Anyone with a keyboard can co-opt Beyonce. Like with other legal disputes within the sphere of Artificial Intelligence, there are no guardrails in place yet. But we might see some interesting developments in the next generation of music: namely, artists may seize this opportunity to make some cash, and any blossoming musician might be able to sound just like their heroes.

The Single BEST (and FREE!) Newsletter You'll Read All Week 🔥🦄