Gen Z: We Don’t Care About Elon Or His Twitter Takeover

The Bridge: Elon, Elon, Elon…after what feels like an eternity, Elon Musk’s purchase of social media platform, Twitter, is complete. As promised (dare we say feared), so too came the structural changes that may quite well signal the end of an era.

Content moderation reforms, advertiser exits (right behind executive firings), and questions about the company’s ability to sustain itself financially are at the forefront of most news sources this week. Oh…did we mention that you’ll probably be able to buy a “blue-check” verification soon. As a subscription service, of course. We’re sureeeeee spending money on a previously free (and exclusive) feature is exactly what’s going to keep users happy. Just kidding – Twitter has seen a steady decline in users for the past couple of years, with their already low Zoomer demographic decreasing even more (not to mention the decline of Twitter in general).

Click over to the full article to learn more about the status of this dumpster fire.

The Fuss with Musk

The 🐦 app finally has a new home under the watchful eye of Elon Musk. That’s right, twitter.com has officially been acquired by the CEO of Tesla and SpaceX – will wonders never cease?

As you can tell, we’re pretty bored by this (hostile?) takeover, and so is Gen Z. Twitter has seen a steady decline in users for the past couple of years, with their already low Zoomer demographic decreasing even more (not to mention the decline of Twitter in general).

But it gets…weirder?

In a matter of days, Musk has managed to lose/fire a handful of Twitter execs, while lessening the content moderation restrictions on the site. This has prompted numerous advertisers (the companies that pay to use Twitter so we don’t have to) to reconsider their current spending.

90% of Twitter’s income is from advertisers…so we’ll see how this goes.

Twit-Tax 💰

What do black-market scam artists and Elon Musk have in common (no, this is not a trick question)?

Both want to monetize verified accounts, with Elon offering verified accounts to anyone willing to pay $8.00/month. Verified accounts, or “blue checks”, have long signified to Twitter users that an account is safe and trustworthy. With this subscription model, anyone can tweet “verified” content out towards the masses. This isn’t helping to decrease the paranoia around misinformation and bots proliferating on the app that most Twitter users and advertisers are feeling right now.

Gen Z has recently been reported as the only generation using social media less, and we don’t blame them. With constant changes to their experience, apps like Instagram, Snapchat, and even TikTok break the trust of younger users.

For an app already on the decline with Zoomers, Elon’s takeover may very well be signaling the end of the Twitter era.

Related Posts

You may have heard something this week about what appeared to be the crypto apocalypse, (and the millennial founder of a massive cryptocurrency exchange as one of the four horsemen). Sam Bankman-Fried (SBF) has fled the US following a total meltdown of his platform FTX, and is in custody in the Bahamas. $10 Billion (with a B) in user funds have been wiped from the slate. Whispers of political corruption, money laundering, and worse have been making the rounds on every social media platform. The US government is stepping in, and we are witnessing the dawning of a new age of digital currency. This Enron-level catastrophe might be the canary in the coalmine – or it could signal a radical shift in public awareness and understanding. We’re talking about Decentralization, of course – and this might sound familiar to you. We’ve covered the broad strokes in past issues, and now we see an opportunity to give you a little more context. Before we dive in, there’s a silver lining to this thundercloud: the first-ever member of Gen Z is making his way to congress. This means that the generation that will be most affected by these radical changes is already stepping up to do their part.
Times are changing, both online and off. Nowhere is this more true than in the semi-illicit and ever-changing world of: Drugs. More than half of US states have decriminalized marijuana. A handful of states have passed (or are in the process of passing) legislation to allow ownership and use of magic mushrooms, ibogaine, and other notable psychedelic plants. Some healthcare providers are advocating for MDMA (otherwise known as ecstasy) and ketamine (an animal tranquilizer) in the treatment of post traumatic stress patients. It’s not clear just what percentage of Gen Z and Millennial partakes in recreational drug use. Statistics vary, and can be unreliable. And there are plenty of examples of formerly taboo drugs being used in a therapeutic context, which might expand as time goes by. With the ongoing swing of the pendulum, we are undoubtedly witnessing a monumental shift in attitudes, safety, and legality. …and some of the ways may surprise you.
With Halloween around the corner, recent ‘pop culture’ costumes have been in the (social media) news. One such costume, Jeffrey Dahmer (yes, that Jeffrey Dahmer), has been recently banned from online and live stores. And he (his costume) is not alone. Will Smith and other pop culture figures have also had their costumes banned. This is leading to an increasingly murky line this Halloween: With increasing expectations of sensitivity and mindfulness, should we as society be censoring Halloween costumes? And if so, where do we draw the line?

The Single BEST (and FREE!) Newsletter You'll Read All Week 🔥🦄